Become an Official SFM Ambassador

Join the SFM family of Ambassadors! We’re an unapologetically passionate family of fans that welcomes everyone, regardless of experience. If you love the thrill of the event but have no plans to run or walk this year, we have a space for you!

What’s involved?

  • Support racers with hydration along our beautiful route. 
  • Offer vocal encouragement to keep everyone motivated to hit their race goals. 
  • Soak in the excitement of the finish line while supporting post-race cooldown activities.

There’s lots of great experiences to be had on race weekend. Want to be part of it?  Take the first step by volunteering with us on race weekend.

Key Qualifications:

  • Willing to have fun and a healthy sense of humor
  • Commitment to running and a regular training program
  • Established public social media account on Facebook, Instagram, TikTok and/or Twitter and willingness to post about the San Francisco Marathon
  • Ability to attend one event with one of our affiliated charities (e.g. SF Parks Alliance, Girls on the Run, Back On My Feet)
  • Availability to appear at the San Francisco Marathon/RUN365 events once a month
  • Running the 2022 San Francisco Marathon (or have completed The San Francisco Marathon at least once since 2017)

What you’ll do:

  1. The primary job of an Ambassador is to help cultivate community around the San Francisco Marathon brand. We are seeking individuals to perpetuate a positive, inclusive, and inspiring culture surrounding our race.
  2. Utilize your public social media presence to promote content about the San Francisco Marathon including, but not limited to, registration information, race weekend logistics, merchandise, travel, community, charitable giving, runner stories, facts and figures, sustainability, volunteers, sponsors and activations, etc.
  3. Distribute marketing collateral and attend expos, training runs, group runs, etc., on behalf of the San Francisco Marathon.
  4. Interact with other Ambassadors via events and through an invite-only Facebook group.

Perks you’ll receive if you’re selected:

  1. Product samples and complimentary gear from our many fabulous sponsors and friends.
  2. Exclusive The San Francisco Marathon branded Ambassador gear that is not available anywhere for sale.
  3. Entry into the 2022 San Francisco Marathon (or credit to next year’s race if already registered).
  4. Cameo with links to your social media channels/website from the Ambassador page on the official The San Francisco Marathon website.

How we’ll evaluate you:

  1. Ambassadors will receive a discount code for promotional purposes of the San Francisco Marathon. Ambassador performance will be evaluated based on visibility in their communities, both digital and physical. 
  2. Please note that while we are looking for individuals with substantial social media presence, we are also looking to build a diverse group of Ambassadors with complementary skill sets such as: content creation (photography/videography/video editing/copywriting), community outreach, promotional event planning, etc. Don’t hesitate to apply no matter your following size!
  3. Ambassador perks will be distributed to all selected ambassadors on a pre-determined schedule. Perks will not be distributed based on performance.

Agreement Terms:

  1. Ambassadors agree to be part of the program from March 27, 2022 to July 24, 2022.
  2. Ambassadors will be required to have a minimum of 5 promo code uses​ from your community members. If you do not meet these requirements, termination of ambassador program will occur and your free entry into the race will be voided.
  3. Ambassador terms expire after race on July 24th, 2022. Ambassador terms do not automatically renew, and all Ambassadors will be required to re-apply each registration cycle.
  4. Ambassadors are not financially compensated in any way.
  5. We reserve the right to terminate any Ambassador from the program at any time during their term for any reason and your free entry into the race will be voided.